BBC Entertainment Adverstising Sales Launch

For their Nordic launch, BBC Entertainment wanted to bring both the culture of their channel & their programs to life in a way that felt special and organic for the press.  They chose four shows to highlight and invited a select few to the British Embassy for a not-so-typical press conference.

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The morning began with an over-the-top British breakfast where guests were met with a Sherlock impersonator.  We pulled key details from the Sherlock series and created a storyline that engaged and involved the guests.  The cast from The Inbetweeners had gone missing and we needed their help finding them.  (Each breakfast table was supplied with different clues.) 

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After much speculating, the guests were escorted into the next room where the press conference would take place.  Set against The Graham Norton Show backdrop, the Sherlock impersonator came in to reveal that the missing guests had been found.  The cast from The Inbetweeners then took the stage to introduce and take questions about their show.

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Outside of the press conference, guests were invited to the family room(s) to play various Top Gear-themed games or take a ride in one of the classic British cars that were awaiting them outside.