Film Independent Spirit Awards with AT&T

DIRECTV signed on to be one of the main sponsors for the annual Film Independent Spirit Awards and used it as an opportunity to build off their recent Sundance Film Festival DIRECTV Lodge activation.  For two consecutive years, the DIRECTV Bungalow had a large presence on the award show’s beachfront footprint. 

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Using a truss structure as the foundation, we built out a full pop-up experience for guests to dine on lobster dogs and specialty cocktails before the show.  We brought in custom-treated walls, installed tile-like flooring and used decorative ceiling beams to complete the bungalow look.  Partnering again with Variety, we built out a full photo studio on the opposite side of the public-facing bar and invited the award show nominees to the VIP side where they had their official photo taken and met one-on-one with DIRECTV’s own influencer.

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* In 2018, we built out a full house facade and created an open living room space for award show nominees and winners to hang out before and after the show.  Set on the VIP portion of the footprint, the Bungalow was exclusively accessible to the nominees.