IBM Business Connect

Each year, IBM Norway hosts a day of education and networking for their key stakeholders and business partners.  To attract both new and returning attendees, they fill the day with valuable keynote presentations and breakout sessions that cater to all sides of their ever-expanding business.

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In 2014, we took over one of the top hotels in the city’s business district.  The day started off with a traditional Norwegian breakfast before the kickoff of the general session.  Between speaker presentations, attendees were invited to visit the mini-tradeshow, network with other suppliers and engage with IBM’s own Watson Food Truck.  

*We converted the existing lobby bar into a food truck and served food from recipes that had been generated by IBM’s Watson computer.  We also used this concept in promoting the event around the city with the use of an actual food truck.

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After lunch, attendees made their way to the second floor for themed breakout sessions.  We set up each conference room accordingly to cater to each of the speakers’ individual needs and used branded signage to create a seamless flow for the attendees.  At the day's end, the attendees came together once more for the closing keynote by one of Norway's most accredited TV show hosts, Anne Lindmo!