Neon Carnival 2019 with Heimat
CLIENT: RSG Group GmbH
LOCATION: Coachella Valley, CA
ROLE: Senior Producer
YEAR PRODUCED: 2019
To promote the opening of their first lifestyle gym in North America, Heimat signed on to be one of the main sponsors of Neon Carnival. The vision was to cretae a VIP lounge on the event’s footprint where guests would be fully immersed in a space that mimic’d the lobby of the gym itself.
Working alongside their lead in-house designer, we turned a plain white tent into a true desert oasis. We brought in stained walls, carefully selected flooring and installed custom-printed wallpaper and ceiling treatment fabric. We built a custom bar, suspended light fixtures throughout the space and filled the room with furniture and decor accents that perfectly matched the brand’s design savvy image.