Smirnoff Ice Double Black Launch Party

For the debut of Smirnoff Ice Double Black, Diageo picked three markets in Norway to throw after-party style launches in collaboration with their regional Ringnes summer parties.  The idea was for the vibe of the party to shift instantly from the standard bar atmosphere to a hyped-up electric one when the drink was introduced later on in the night.  

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To allow for a changeover at the literal flip of a switch, we produced an environment that was conducive to fluorescent lighting and brought an “all things neon” theme to life.  Everything from the decor and signage to the giveaways and entertainment was glowing when the black lights turned on.  We set up an interactive glow graffiti paint wall, handed out the essential glow accessories and gave guests all the impromptu dance performances they could ask for.