Toronto International Film Festival with AT&T

CLIENT: AT&T

LOCATION: Toronto, OT

ROLE: Senior Producer

YEARS PRODUCED: 2017, 2018, 2019

For three consecutive years, AT&T made their presence known at the Toronto International Film Festival.  The debut took place at Toronto’s own Momofuku and included a three-floor takeover for the four-day activation.

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In 2017 & 2018, they turned the 1st floor into a co-branded invite-only dining space for A-list celebrities and media alike and the 2nd and 3rd floors into the photo & video studios for Variety magazine.  In the evenings, all three floors were transformed and became host to various film premiere cocktails and after-parties.

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In 2019, AT&T returned to the scene in a slightly different fashion.  Moving to the boutique hotel, Le Germain, they created their first AT&T on Location studio and did a complete 2nd-floor takeover.  In partnership with Variety, they created three fully transformed interview studios. 

 

*Everything from custom-built walls to a complete furniture overhaul and various branding moments was strategically thought through to ensure that the guests felt the transformation when walking up from the 1st-floor lobby.